Products

Rural Insurance aims to offer products with an extensive range of cover options to meet all your clients farming requirements.

Our products are designed to protect the assets and insure the liabilities of agricultural and rural based businesses, while also reducing their exposure to risk through providing effective risk management assistance and advice.

We are continually evolving our product range and we welcome clients that will actively work in partnership with us to develop risk management solutions, to enable us to provide the best possible underwriting service.


  • farm combined insurance

    Farm Combined insurance

    Our farm insurance is a multi-section policy that encompasses all aspects of farming business and can accommodate risks from the hobby farmer to large working farms.

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  • farm motor insurance

    Farm Motor insurance

    Our farm motor insurance is designed to keep people moving in the right direction covering agricultural vehicles of all shapes and sizes, through to private cars and commercial goods vehicles... all under one policy.

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  • rural business motor insurance

    Rural Business Motor insurance

    Our business motor insurance is a market leading product available for a wide range of trades and occupations, with the ability to combine commercial vehicles, private cars, and even motorised horseboxes with up to 8 vehicles on one policy.

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  • equine insurance

    Equine insurance

    Our flexible Equine product offers the ability to create bespoke cover across three classes of use. This includes point to point, advanced eventing, show jumping, hacking and pony club.

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  • renewable energy

    Renewable Energy insurance

    Increasingly, farmers and landowners are diversifying into the production of electricity to generate their own energy source and to create a new income stream from the payment of government incentives. This has led to increased demand for specialist insurance to protect their installations.

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  • livestock

    Livestock insurance

    Our livestock policy provides all risks cover for specified animals and whole herds as a result of loss, destruction, damage, death, injury, illness and disease.

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  • Agricultural Pollution Liability insurance

    For cases where the standard £1m of EIL cover available within our Farm product isn't sufficient, Rural's Agricultural Pollution Liability (APL) product provides additional coverage in the event of gradual pollution and environmental damage.

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  • smallholders

    Smallholders insurance

    Our Smallholders insurance is available on a Scheme or Delegated Authority basis only. However, this type of business can also be written direct to underwriter on our Farm Combined product.

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