Rural appoints new Managing Director

We’re delighted to announce that David Cahoon has been appointed as Managing Director of Rural Insurance. 

David joined Rural in July 2016 in the role of Technical and Underwriting Director, having previously held senior management positions in commercial, underwriting and pricing at Aviva, Provident and Direct Line Group.

Since joining Rural, David has been responsible for successfully securing our new capacity partnership with AA rated Zurich Insurance plc and he will continue to build this partnership in his new role as managing director. David is a highly experienced underwriter, with over 28 years in the industry and he will bring a wealth of experience in commercial trading, underwriting and product development as we continue to develop Rural’s service and product proposition.

David said: “I’m excited about the opportunity to lead the Rural business. The agricultural sector has diversified rapidly, end-customers product needs are expanding with this trend, and I will be focusing on ensuring Rural Insurance is the obvious choice for brokers in fulfilling their client’s bespoke needs. I’m looking forward to meeting and discussing mutual opportunities with our broker trading partners in the coming weeks.”


 If you’re a broker and you'd like to arrange a meeting with David please email him at